Wednesday, February 24, 2010
Tuesday, February 16, 2010
Notes on Freedom
5 Freedoms of the first amendment:
-Speech
-Assembly
-Press
-Petition
-Religion
The Tinker Standard:
Says that student speech can not be censored as long as it does not "materially disrupt class work or involve substantial disorder or invasion of the rights of others."
The Fraser Standard:
Because school officials have an "interest in teaching students the boundaries of appropriate behavior," they can censor student speech that is vulgar or indecent, even if it does not cause a "material or substantial disruption."
The Hazelwood Standard:
Censorship of school-sponsored student expression is permissible when school officials can show that it is "reasonably related to legitamate pedagogical concerns."
Frederick Standard:
School says that during a school authorized event, same rules of the Hazelwood Standard apply. Example, Field Trip.
Libel has 3 components:
1) It's something that defames someones character or reputation
2) It has to be published
3) It's false.
-Speech
-Assembly
-Press
-Petition
-Religion
The Tinker Standard:
Says that student speech can not be censored as long as it does not "materially disrupt class work or involve substantial disorder or invasion of the rights of others."
The Fraser Standard:
Because school officials have an "interest in teaching students the boundaries of appropriate behavior," they can censor student speech that is vulgar or indecent, even if it does not cause a "material or substantial disruption."
The Hazelwood Standard:
Censorship of school-sponsored student expression is permissible when school officials can show that it is "reasonably related to legitamate pedagogical concerns."
Frederick Standard:
School says that during a school authorized event, same rules of the Hazelwood Standard apply. Example, Field Trip.
Libel has 3 components:
1) It's something that defames someones character or reputation
2) It has to be published
3) It's false.
Monday, February 8, 2010
Superbowl Commercials
What is the company?
Playstation
Who is the target audience:
Videogame Players (Roughly Males 13-25)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Not very special, normal camera shots. Quick cuts
What is the slogan/message for the company?
Live in your world, play in ours
Was the message effective? Why or why not?
Yes, it was the last thing the audience saw to remember the commercial
What is the company?
Budweiser
Who is the target audience:
Beer Drinkers (21 plus both sexes)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, Human interest
How were camera shots and editing used to enhance the message?
Slow pace of the commercial
What is the slogan/message for the company?
There isnt one in this commercial
Was the message effective? Why or why not?
The name brand was the last piece of the commercial
What is the company?
Chrysler
Who is the target audience:
Car Drivers (16 plus)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity and possibly human interest
How were camera shots and editing used to enhance the message?
Dramatic black and white camera shots
What is the slogan/message for the company?
The car name and company
Was the message effective? Why or why not?
No. I will never by a chrysler because of this commercial alone
What is the company?
Pepsi-Cola
Who is the target audience:
Anyone who drinks Pop
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrities
How were camera shots and editing used to enhance the message?
Flashbacks and Faceshots
What is the slogan/message for the company?
Its a twist on a great thing
Was the message effective? Why or why not?
I thought it was funny
What is the company?
FedEx
Who is the target audience:
Adults. People who you FedEx
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Irony
How were camera shots and editing used to enhance the message?
Flashbacks and Dramatic Pauses
What is the slogan/message for the company?
FedEx is Committed. Something like that
Was the message effective? Why or why not?
Yeah I thought it was funny
What is the company?
Dodge
Who is the target audience:
Male Truck Drivers (16 plus)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and intense situation
How were camera shots and editing used to enhance the message?
Quick Cuts. Shots inside and out of car
What is the slogan/message for the company?
Grab life by the horns
Was the message effective? Why or why not?
Yeah it was funny
What is the company?
Gatorade
Who is the target audience:
Athletes (Any age)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrity
How were camera shots and editing used to enhance the message?
Quick Cuts
What is the slogan/message for the company?
Is it in you
Was the message effective? Why or why not?
Yeppppp
What is the company?
Sports Center
Who is the target audience:
Sports Fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrity
How were camera shots and editing used to enhance the message?
Close ups
What is the slogan/message for the company?
This is Sports Center
Was the message effective? Why or why not?
Liked the ending
What is the company?
H and R Block
Who is the target audience:
Adults (24 plus)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrities
How were camera shots and editing used to enhance the message?
Close ups
What is the slogan/message for the company?
Double check
Was the message effective? Why or why not?
Funny yeah
What is the company?
Budlight
Who is the target audience:
Beer Drinkers (21 plus)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Had a fake parade which explains the clown
What is the slogan/message for the company?
Make it a Budlgiht
Was the message effective? Why or why not?
I cant drink. No
What is the company?
Visa
Who is the target audience:
People who have credit cards
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrities
How were camera shots and editing used to enhance the message?
High camera angles and quick cuts
What is the slogan/message for the company?
Its everywhere you wanna be
Was the message effective? Why or why not?
Yeah funny
Playstation
Who is the target audience:
Videogame Players (Roughly Males 13-25)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Not very special, normal camera shots. Quick cuts
What is the slogan/message for the company?
Live in your world, play in ours
Was the message effective? Why or why not?
Yes, it was the last thing the audience saw to remember the commercial
What is the company?
Budweiser
Who is the target audience:
Beer Drinkers (21 plus both sexes)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, Human interest
How were camera shots and editing used to enhance the message?
Slow pace of the commercial
What is the slogan/message for the company?
There isnt one in this commercial
Was the message effective? Why or why not?
The name brand was the last piece of the commercial
What is the company?
Chrysler
Who is the target audience:
Car Drivers (16 plus)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity and possibly human interest
How were camera shots and editing used to enhance the message?
Dramatic black and white camera shots
What is the slogan/message for the company?
The car name and company
Was the message effective? Why or why not?
No. I will never by a chrysler because of this commercial alone
What is the company?
Pepsi-Cola
Who is the target audience:
Anyone who drinks Pop
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrities
How were camera shots and editing used to enhance the message?
Flashbacks and Faceshots
What is the slogan/message for the company?
Its a twist on a great thing
Was the message effective? Why or why not?
I thought it was funny
What is the company?
FedEx
Who is the target audience:
Adults. People who you FedEx
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Irony
How were camera shots and editing used to enhance the message?
Flashbacks and Dramatic Pauses
What is the slogan/message for the company?
FedEx is Committed. Something like that
Was the message effective? Why or why not?
Yeah I thought it was funny
What is the company?
Dodge
Who is the target audience:
Male Truck Drivers (16 plus)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and intense situation
How were camera shots and editing used to enhance the message?
Quick Cuts. Shots inside and out of car
What is the slogan/message for the company?
Grab life by the horns
Was the message effective? Why or why not?
Yeah it was funny
What is the company?
Gatorade
Who is the target audience:
Athletes (Any age)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrity
How were camera shots and editing used to enhance the message?
Quick Cuts
What is the slogan/message for the company?
Is it in you
Was the message effective? Why or why not?
Yeppppp
What is the company?
Sports Center
Who is the target audience:
Sports Fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrity
How were camera shots and editing used to enhance the message?
Close ups
What is the slogan/message for the company?
This is Sports Center
Was the message effective? Why or why not?
Liked the ending
What is the company?
H and R Block
Who is the target audience:
Adults (24 plus)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrities
How were camera shots and editing used to enhance the message?
Close ups
What is the slogan/message for the company?
Double check
Was the message effective? Why or why not?
Funny yeah
What is the company?
Budlight
Who is the target audience:
Beer Drinkers (21 plus)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Had a fake parade which explains the clown
What is the slogan/message for the company?
Make it a Budlgiht
Was the message effective? Why or why not?
I cant drink. No
What is the company?
Visa
Who is the target audience:
People who have credit cards
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrities
How were camera shots and editing used to enhance the message?
High camera angles and quick cuts
What is the slogan/message for the company?
Its everywhere you wanna be
Was the message effective? Why or why not?
Yeah funny
Wednesday, February 3, 2010
Stupid Notes
Definition:
Define “Journalism” in 1-3 sentences.
Current events that are news worthy that are displayed through newspapers magazines television radio and/or the Internet.
List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE
1. Significance. Important events that impact a wide variety of an audience. Haiti.
2. Timeliness. Things that are occurring right now. Weather traffic current events.
3. Unusualness. Things that are out of the ordinary, different. Fires murders etc.
4. Proximity. Most relevant to the community/area you're in. Vikes Wild Twins.
5. Prominence. Important people. The news cares about celebrities. Celebrities.
6. Human Interest. A feel good story that raises spirits and evens balance. T-crops.
What are the advantages of print journalism?
1. You can read it when you want to. You can pause whenever.
2. Something tangible that you can take with you. Portable.
3. You can jump around to the exact news you want. You choose the order.
What are the advantages of broadcast journalism?
1. Visual references. A-roll and B-roll. Sound and sight. Appeals to more senses than print.
2. Much more current and fast. Life news. Quick updates.
3. More details. Able to expand ones knowledge of the current news.
Why has online journalism (convergent media) become so popular?
Convergent media contains the elements of print journalism and brodcast journalism all rolled into one. You have the capability to choose when where and at what time you get your news, along with the wide variety of visual references and sounds to increase the quality of the news.
Define “Journalism” in 1-3 sentences.
Current events that are news worthy that are displayed through newspapers magazines television radio and/or the Internet.
List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE
1. Significance. Important events that impact a wide variety of an audience. Haiti.
2. Timeliness. Things that are occurring right now. Weather traffic current events.
3. Unusualness. Things that are out of the ordinary, different. Fires murders etc.
4. Proximity. Most relevant to the community/area you're in. Vikes Wild Twins.
5. Prominence. Important people. The news cares about celebrities. Celebrities.
6. Human Interest. A feel good story that raises spirits and evens balance. T-crops.
What are the advantages of print journalism?
1. You can read it when you want to. You can pause whenever.
2. Something tangible that you can take with you. Portable.
3. You can jump around to the exact news you want. You choose the order.
What are the advantages of broadcast journalism?
1. Visual references. A-roll and B-roll. Sound and sight. Appeals to more senses than print.
2. Much more current and fast. Life news. Quick updates.
3. More details. Able to expand ones knowledge of the current news.
Why has online journalism (convergent media) become so popular?
Convergent media contains the elements of print journalism and brodcast journalism all rolled into one. You have the capability to choose when where and at what time you get your news, along with the wide variety of visual references and sounds to increase the quality of the news.
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