Superbowl Commercials

What is the company?
Playstation
Who is the target audience:
Videogame Players (Roughly Males 13-25)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Not very special, normal camera shots. Quick cuts
What is the slogan/message for the company?
Live in your world, play in ours
Was the message effective? Why or why not?
Yes, it was the last thing the audience saw to remember the commercial

What is the company?
Budweiser
Who is the target audience:
Beer Drinkers (21 plus both sexes)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, Human interest
How were camera shots and editing used to enhance the message?
Slow pace of the commercial
What is the slogan/message for the company?
There isnt one in this commercial
Was the message effective? Why or why not?
The name brand was the last piece of the commercial

What is the company?
Chrysler
Who is the target audience:
Car Drivers (16 plus)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity and possibly human interest
How were camera shots and editing used to enhance the message?
Dramatic black and white camera shots
What is the slogan/message for the company?
The car name and company
Was the message effective? Why or why not?
No. I will never by a chrysler because of this commercial alone

What is the company?
Pepsi-Cola
Who is the target audience:
Anyone who drinks Pop
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrities
How were camera shots and editing used to enhance the message?
Flashbacks and Faceshots
What is the slogan/message for the company?
Its a twist on a great thing
Was the message effective? Why or why not?
I thought it was funny

What is the company?
FedEx
Who is the target audience:
Adults. People who you FedEx
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Irony
How were camera shots and editing used to enhance the message?
Flashbacks and Dramatic Pauses
What is the slogan/message for the company?
FedEx is Committed. Something like that
Was the message effective? Why or why not?
Yeah I thought it was funny

What is the company?
Dodge
Who is the target audience:
Male Truck Drivers (16 plus)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and intense situation
How were camera shots and editing used to enhance the message?
Quick Cuts. Shots inside and out of car
What is the slogan/message for the company?
Grab life by the horns
Was the message effective? Why or why not?
Yeah it was funny

What is the company?
Gatorade
Who is the target audience:
Athletes (Any age)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrity
How were camera shots and editing used to enhance the message?
Quick Cuts
What is the slogan/message for the company?
Is it in you
Was the message effective? Why or why not?
Yeppppp

What is the company?
Sports Center
Who is the target audience:
Sports Fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrity
How were camera shots and editing used to enhance the message?
Close ups
What is the slogan/message for the company?
This is Sports Center
Was the message effective? Why or why not?
Liked the ending

What is the company?
H and R Block
Who is the target audience:
Adults (24 plus)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrities
How were camera shots and editing used to enhance the message?
Close ups
What is the slogan/message for the company?
Double check
Was the message effective? Why or why not?
Funny yeah

What is the company?
Budlight
Who is the target audience:
Beer Drinkers (21 plus)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Had a fake parade which explains the clown
What is the slogan/message for the company?
Make it a Budlgiht
Was the message effective? Why or why not?
I cant drink. No

What is the company?
Visa
Who is the target audience:
People who have credit cards
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and Celebrities
How were camera shots and editing used to enhance the message?
High camera angles and quick cuts
What is the slogan/message for the company?
Its everywhere you wanna be
Was the message effective? Why or why not?
Yeah funny